| Benefit: Data & analytics generates sales |
Benefit: Increases the value of another product |
Benefit: Decision support related to product innovation & management |
| Own business model (i.e. does not exist without data & analytics) |
Extends business model (e.g. new customer value proposition and revenue streams on top) |
Supports business model (i.e. customer value proposition constant but internal processes improve) |
| Swiss Post Address Management, Microsoft Azure Computer Vision Services |
Tesla Autopilot, Bosch Predictive Maintenance |
Manufacturing-Analytics, Supply Chain-Analytics, Marketing-Analytics |